Malcolm Gladwell is smarter than you. Just take that for granted. Herein is a condemnation of Charlie Weis and a plea for understanding for Rich Rodriguez wrapped into a couple of paragraphs:

THE MAG: Based on this book, if I'm an owner, I should be the most patient one in sports, right? After all, the Beatles, as you write, played a ridiculous 1,200 gigs—a lifetime—before they became any good.
GLADWELL: It's interesting. Andy Reid has said that with the offense he runs in Philadelphia, it takes a receiver three years to be comfortable in it. A receiver! I don't think we take this into account. We create offenses of such stunning complexity in the NFL, that it's impossible to truly judge anyone in their rookie season. It's ludicrous. How can you, if you're Detroit, draft all these wide receivers and then give up on anything after a couple years, or call 'em busts, when it's far more about executing a system that takes years to master? You have to give them their work.

Or if the Lions offensive players were calc majors…
Yeah, you can't go into a math class and pronounce who the great students are after two weeks. No one can master calculus in two weeks. So we need to be consistent. If you hire a coach that has offensive schemes as complicated as calculus, then you better have the patience you'd have with those students. Let's stop and acknowledge that football is not a sport for dumb jocks. It's a highly complex cognitive activity.

The plea for understanding: everyone's a rookie in this offense this year, and the most important player on the field will likely be a rookie next year. The condemnation: Weis attempted to port an NFL system like this to a college team and it blew up as soon as he had guys he actually had to coach.