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Recruiting U: the innovation we didn't expect

Much like The Season of Which We Do Not Speak, there were a myriad of problems during this past Season of Constant Sorrow. Two of the most-cited reasons for the offensive inefficiency we witnessed in 2008 were the inexperienced/incompetent quarterback play and the attempt to implement an overly complicated offensive scheme in a single year with said inexperienced/incompetent quarterback at the helm. As the team plummeted to the depths of irrelevance and obscurity, even the most loyal of Phillip Fulmer supporters were left practically defenseless. When Mike Hamilton pulled the plug on the season in November and sent The Papa on his way, fans sought a bit of cold consolation by indulging in hopeful fantasies about the unknowable future of the program.

Innovation, stat!

As you would expect, there was no real consensus among fans on the question of who Hamilton should hire to right the ship, but there were a lot of fans who hoped that Hamilton's chief goal would be to bring something altogether new and innovative to the table. Some new sizzle that would defibrillate the arrhythmia of apathy threatening the fanbase and re-establish an effective, symbiotic rhythm between the football team and its supporters. Because the most recent struggle came on the offensive side of the ball, it was only natural for fans to look to innovative and effective offensive-minded coaches for the cure. That's primarily why I and others stumped for Mike Leach as Tennessee's new head coach. The guy was challenging the system, making the college football establishment reconsider everything they thought they knew about football, and he was succeeding.

Sigh

When Mike Hamilton announced that he'd hired Lane Kiffin instead of Leach, this dutiful fan fell in line, lent his support to his program's new head coach, and shelved his desire for something clever and creative. The jury was out on whether Kiffin could be successful, but, to me anyway, the jury had already returned a unanimous "no" on the question of whether Tennessee fans would be treated to something visionary.

Or so I thought. When Kiffin said at his introductory presser that fans would be excited at what he was about to do, I considered it press conference coach-speak. When he told us we'd need to be patient, I viewed it as classic expectations management. When he said that he had a plan, I thought, "That's nice, but everybody's got a plan."

The innovation we did not expect

But Lane Kiffin did have a plan, we did need to be patient, and Vol fans have hardly been able to contain their excitement over the past six weeks or so. The plan Kiffin has unveiled piece by piece is the purest and best kind of innovation because it is not only unprecedented, it was utterly unexpected. Lane Kiffin isn't bothering himself with merely challenging offensive or defensive ideologies; he's challenging an entirely different status quo. Lane Kiffin is turning the traditional coaching staff structure inside out and upside down and re-making the University of Tennessee into Recruiting U in the process.

 

Star-divide

When it comes to coaching staffs, the current recycled and reused blueprint is for a program to either find the next up-and-comer and hope he turns into the next Urban Meyer or to simply find the next Nick Saban and pay him more than the last Nick Saban. Regardless of which of those alternatives a status quo athletic director chooses, the head coach will take for himself the bulk of the coaching budget, the coordinators will together make some ridiculously small percent of that, and the rest of the assistants will get the decimals. For example, Saban made $4M as Alabama's head coach last year. The defensive coordinator made $360,000, and the offensive coordinator made $325,000. The nine assistant coaches together made a total of around $2M, which means that the seven non-coordinator coaches shared in a pool of $1.3M. Nobody's going hungry, but one guy's getting the meat, a few others are getting the scraps, and the rest of the pack is getting bone soup.

The Tennessee blueprint

Kiffin's innovative conceptualization for the football coaching staff at Tennessee incorporates two key characteristics that set it apart from other staffs: a new structure and a new vision. First, Kiffin has stomped on the traditional, heirarchical coaching structure and flattened that sucker out. Kiffin himself will only make $2M, less than half of what The Next Saban would have cost. Whereas Alabama's pool for its assistants is $2M, Tennessee's will be "significantly" higher than the $1.935M devoted to staff last year. We don't know what the figure will end up being just yet, but we do know that "significantly" actually means 'SIGNIFICANTLY." The defensive coordinator alone is reportedly getting over $1M, far, far, far and away more than any other coordinator in college football history. The recruiting coordinator -- the recruiting coordinator! -- is reportedly getting between $600k and $650k, which is twice as much as most star offensive or defensive coordinators. And the staff wasn't assembled by perusing TheLadders.com or quickly stitched together from a pool of unemployed professionals in between gigs. No, Kiffin decided he wanted the best, he identified who those people were, and then he went and offered them something with which no one else could compete: a lot more money and a new and exciting vision.

That vision? To re-make Tennessee into Recruiting U. To gather together the best recruiters in college with contacts and experience in those locations where the talent resides and who can cast the vision that will lure the best talent in the nation to Rocky Top. And make no mistake, it wasn't just a lofty aspiration, it was a plan with all of the BEHAGS, concretes, and reachables you could ever want.

Execute!

The first step was to get the product ready. Enter Monte Kiffin, almost universally regarded as the best and brightest defensive mind in football period. Then bring in a sales force excited about the product and able to sell it like no other. Enter Ed Oregeron, almost universally regarded as the best and boldest recruiter in college football and the iconic subject of Bruce Feldman's book about college football recruiting, Meat Market. Next, equip Orgeron with an all-star staff of recruiters. Enter David Reaves, Frank Wilson, Lance Thompson, and Eddie Gran, South Carolina's recruiting coordinator, Mississippi State's recruiting coordinator, Alabama's best recruiter, and Auburn's best recruiter over the past ten years, respectively. These guys aren't just recruiters, they are top shelf recruiters in all of the right geographic locations, and Tennessee simply went out and got them regardless of who they were committed to at the time. Finally, fill out the staff with a bunch of NFL coaching talent, and you have Lane Kiffin's coaching chimera. You have a staff recruited to recruit for the Volunteers.

Can these guys coach 'em when they get here? That remains to be seen. But if Lane Kiffin says he has a plan for that, I'm going to listen this time.

1 recs  |  Comment 16 comments |

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Excellent post

The jury is still out on how this experiment will end, but regardless of the outcome it can’t be said that this plan isn’t bold. Like you said, the paradigm for how coaching decisions are made will change forever if this proves to be a success.

"Florida didnt win their first SEC title until 1991 and now they think they invented football."
-Ron Zook

by rustytanton on Jan 22, 2009 9:15 AM EST reply actions   0 recs

Great run down!

Can’t wait to see the new product on the field.

by rblakeh on Jan 22, 2009 10:02 AM EST reply actions   0 recs

Chimera is a good word for this

So far, so good. I think Dave Clawson has tarnished my ability to get overly excited about something new, and we all know it’s September and not February that’ll tell the full result…but yeah, I’ve liked everything about this thus far, and that’s been enough to earn the trust of the majority even on things like turning away Tajh Boyd, something that stretches the boundaries of fan common sense.

“Recruiting U” is either going to be the mantra or the punchline in about three years. Let’s hope this turns Lane Kiffin into Lane Kiffin and not Ron Zook.

by Will on Jan 22, 2009 11:47 AM EST reply actions   0 recs

I'm with you.

And like Joel said, the first step is getting the players in the door. We have what, 7 months, until we get to find out what the actual coaching is like?

But I do like how the responsibilities project. Monte will obviously have free reign over the defense. (Really, I expect Lane to leave that completely alone aside from obligatory head coach executive posturing.) All Cajun kidding aside, Orgeron is supposed to be a terrific d-line coach. I’m not as sure on the rest of the defensive side, but the Tide fans seemed happy enough with Lance when he was over there.

On offense, the coaching philosophies seem consistent, which is the first thing I look for. Both Lane and Chaney seem to preach a power-run focused tactic as the bread-n-butter, even though Chaney has resided over some awfully impressive passing attacks in the NFL. As long as those two are on the same page, and as long as the offense isn’t as complicated as Clawson’s, it should at least be decent. Aside from that, the running backs coach appears to be power-oriented as well, which fits in nicely.

But this time around, my language will be more of “I hope to see” rather than “I will see”.

by Hooper on Jan 22, 2009 12:09 PM EST up reply actions   0 recs

I like Hyrda for describing it

Granted, the Hydra was slain by Hercules and Florida still gets Tim Tebow .. :(

by bobo_the_vol on Jan 22, 2009 12:21 PM EST reply actions   0 recs

  • will work like heck to improve.*

by bobo_the_vol on Jan 22, 2009 1:00 PM EST up reply actions   0 recs

If the typos don’t get you, the autoformatting will! ;-D

by Hooper on Jan 22, 2009 1:21 PM EST up reply actions   0 recs

In old-school format shortcuts, yes. With the pseudo-WYSIWYG editor, I think a few of those have been superceded. The asterisk now denotes bullet points. I believe I learned that lesson the same way.

by Hooper on Jan 22, 2009 9:08 PM EST up reply actions   0 recs

From an economic / investment stand point

Lane has already won points from me. Am I understanding this correctly? He was willing to take less of a salary in order to have the assistants paid more? If that’s the case he’s certainly won the altruism award for 2009.

If there’s something I miss, it’s talk around the proverbial water cooler about UT (not that other UT) being in the top five, beating Florida (handily) and possibly winning the SEC and/or getting into the National Title game. I’m also sick and tired of hearing on t.v. and radio about what Tennesee used to be.

Only time will tell. Good luck.

" PLEASE! CHANGE THE PATCH! "

by LOUtheMETandNATSfan on Jan 22, 2009 8:20 PM EST reply actions   0 recs

In short, yes.

I don’t know how the negotiation went exactly, but somehow Lane took a contract of lower-than-predicted amount with subsequent free cash to hand out to the assistants. In addition, some of the championship bonus moneys (that are normally given to the head coach) are written in contract to be split among the assistants instead. Lane has some discretion on how the split works, but the money is theirs at any rate.

I have more thoughts on this, but they’re not well-formed yet. But at any rate, Lane is quickly becoming a very fascinating fellow.

by Hooper on Jan 22, 2009 9:11 PM EST up reply actions   0 recs

Agreed

He’s the exception, not the rule. So far.

" PLEASE! CHANGE THE PATCH! "

by LOUtheMETandNATSfan on Jan 22, 2009 10:47 PM EST up reply actions   0 recs

Well written, Joel

I was nodding my head up and down as I read. Excellent post. Super recruiters, we are.

by kidbourbon on Jan 23, 2009 6:06 AM EST reply actions   0 recs

Side note:

Commercials for TheLadders have to be some of the most openly disdainful commercials I’ve ever seen. They’re hilarious.

by Graysnail on Jan 24, 2009 11:40 AM EST reply actions   0 recs

It's all there

Great points, Joel. You hear from these recruiters, the NFL coaches on both sides of the ball, coupled with the Tennessee experience and it would be hard for any recruit to say no. I’m excited as anyone, can’t wait for Feb 4 and for spring ball to start to get a sense as to what we will do with the talent on the field. Greener pastures are ahead for grazing, notify Jackson.

At least we still have Eric Berry

by Volorado on Jan 24, 2009 3:44 PM EST reply actions   0 recs

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