The billboards Coach Kiffin talked about are finally here.   Well, not here for me in northern VA but definitely spotted in Florida and in Atlanta.  You can read some reactions here and here.  My take?  I like the aggressiveness in showcasing UT football in a non-traditional market, well the enemy's market in the case of Florida.  It also sends the message that UT is starting fresh with new coaches, a renovated Neyland Stadium (can't wait to check it out!) and a new marketing campaign for football and Eric Berry's Heisman promotion (yeah he can win it, he's that good).  What do you guys think?  Too cocky or ingenious marketing?  And we haven't even begun to wonder what future recruits think of it....

H/t: No Silence Here

Excerpt:

Many Atlantans laughed when they heard that new Tennessee coach Lane Kiffin planned to erect billboards touting the Vols’ greatness in Florida. But will they still be laughing when they find out he has a couple going up right here in our backyard?

Two 14-feet-by-48-feet digital billboards will be seen along downtown Atlanta interstates early next week, Tennessee officials confirmed. The advertisements feature an image of Kiffin on the left and star defensive back (and Atlanta native) Eric Berry on the right with the words “It’s Time” in big block letters in the middle. It also says “Tennessee Football 2009″ and gives the web address to buy tickets, UTTIX.com. The billboards will be posted on I-85 North at Piedmont Road and on Cobb Drive at I-285 West.