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Rejoice! UT Billboards in FL and ATL are here.

The billboards Coach Kiffin talked about are finally here.   Well, not here for me in northern VA but definitely spotted in Florida and in Atlanta.  You can read some reactions here and here.  My take?  I like the aggressiveness in showcasing UT football in a non-traditional market, well the enemy's market in the case of Florida.  It also sends the message that UT is starting fresh with new coaches, a renovated Neyland Stadium (can't wait to check it out!) and a new marketing campaign for football and Eric Berry's Heisman promotion (yeah he can win it, he's that good).  What do you guys think?  Too cocky or ingenious marketing?  And we haven't even begun to wonder what future recruits think of it....

H/t: No Silence Here

Excerpt:

Many Atlantans laughed when they heard that new Tennessee coach Lane Kiffin planned to erect billboards touting the Vols’ greatness in Florida. But will they still be laughing when they find out he has a couple going up right here in our backyard?

Two 14-feet-by-48-feet digital billboards will be seen along downtown Atlanta interstates early next week, Tennessee officials confirmed. The advertisements feature an image of Kiffin on the left and star defensive back (and Atlanta native) Eric Berry on the right with the words “It’s Time” in big block letters in the middle. It also says “Tennessee Football 2009″ and gives the web address to buy tickets, UTTIX.com. The billboards will be posted on I-85 North at Piedmont Road and on Cobb Drive at I-285 West.

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I live in Atlanta

And this is exciting. I love hearing the veins in my UGA alum co-workers’ foreheads burst.

I also recently received my UT license plate in the mail:

"Florida didnt win their first SEC title until 1991 and now they think they invented football."
-Ron Zook

by rustytanton on Aug 3, 2009 10:03 AM EDT reply actions  

I think its hilarious!

Good for him! I wonder if this will start a trend? I cant say that I would mind seeing Kentucky basketball billboards in a few states….. ;)

It is not worth an intelligent man’s time to be in the majority. By definition, there are already enough people to do that.

by kentuckygirl0724 on Aug 3, 2009 12:02 PM EDT reply actions  

Fine by me

“Ride With A Winner” – I can see it now! lol!

It is not worth an intelligent man’s time to be in the majority. By definition, there are already enough people to do that.

by kentuckygirl0724 on Aug 4, 2009 9:30 AM EDT reply actions  

Hey, think about this for a second.

When was the last time you were so excited about a billboard?

(Mine was this series. (pdf) I lived in Charleston at the time, and I might still have an empty somewhere around the house.

by David Hooper on Aug 5, 2009 10:03 AM EDT reply actions  

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