Lane Kiffin vs. Norm Chow
For a number of reasons, Saturday's matchup between Tennessee and UCLA will have coaching storylines that are sure to get a lot of play from fans and media alike. On Sunday, Ed Orgeron voiced his opinion that no two coaches in the country wanted to beat UCLA more than he and Lane Kiffin. In his weekly press conference on Tuesday, Lane Kiffin commented on the showdown between his father and his former superior:
"From a fan's perspective or a media perspective, I think it's a big-time matchup, a legends matchup if you look at Norm Chow versus Monte Kiffin. That's a big chess match with arguably the best defensive coordinator in NFL history and the best offensive coordinator in college history. I think it's a very intriguing matchup of two great coaches." (UTSports.com)
But in spite of all the other coaching fireworks that will surround this game, the most interesting and most important storyline centers around Norm Chow and the younger Kiffin, who will both be calling plays for their team on Saturday, and who both spent some very successful years doing the same at Southern Cal.
They are different people and different personalities off the field, but found similar success with similar styles on it. The 63 year old Chow made his name at BYU, where he served as offensive coordinator from 1982-1999. When he arrived at SC in 2001 with Pete Carroll (and Lane Kiffin), the Trojans hadn't been successful in years and the offense needed rejuvination. It took him one year to get going...and then the Trojans started lighting up the scoreboard.
The Past
In Chow's first season as offensive coordinator, USC averaged only 22.9 points per game, started 2-5 and finished 6-7 with a loss to Utah in the Las Vegas Bowl. But with Carson Palmer at the helm, the Trojans rebounded with a Pac-10 title in 2002 and an offense that averaged 35.7 points per game and won Palmer the Heisman Trophy.
That was only the beginning.
The offense bumped it up to 41 points per game in 2003, scoring 40 or more in the last seven games of the regular season, and won a share of the National Championship. In Chow's final season in 2004, Heisman winner Matt Leinart threw for 3,322 yards and 33 TDs, Reggie Bush and LenDale White combined for 2,011 yards and 21 TDs on the ground, and the Trojans went undefeated in winning the BCS National Championship, with a pedestrian 38.1 points per game.
When Norm Chow left to become the offensive coordinator for the Tennessee Titans, Lane Kiffin must've felt like a kid on Christmas morning: not only did he inherit playcalling duties at the tender age of 30, but all of the offensive pieces of the puzzle returned from USC's '04 National Championship team.
The 2005 Trojans, with Kiffin at the offensive helm, are statistically the greatest offense in college football history: 49.1 points and 579 yards per game, including a 3,000 yard passer, two 1,000 yard rushers and a 1,000 yard receiver. Until they were derailed by Texas in the BCS National Championship Game, they were the recipients of plenty of attention as "the greatest team of all time".
Kiffin's final year at USC produced another Pac-10 title, though the numbers dropped off with all new offensive skill players, down to 30.5 points and 391 yards per game. Still, Kiffin went 23-3 in two years as USC's offensive coordinator, keeping pace with his mentor's run of 36-3 from 2002-2004.
Though Chow certainly gets more credit for rebuilding the USC offense, their numbers are almost identical and equally spectacular during their tenures calling plays. The skill of the USC recruiting machine - including Kiffin, Chow and Orgeron - kept the cupboard stocked with great talent that both men utilized to their advantage.
The Present
So now, two men of incredible success in the same role at USC now face each other on opposite sidelines in Knoxville. Both Chow and Kiffin are dealing with less talent than they saw on the field with the Trojans, placing an even greater emphasis on play calling.
We've only seen Kiffin once, and again, say it with me - "It was only Western Kentucky." - but we did learn a few things about his style. You know, aside from the fact that after one week, the Vols lead the nation in total offense. And are second in scoring offense. I'm just saying.
Kiffin maintained balance despite two factors that we thought would suggest otherwise: Jonathan Crompton and a non-competitive game. We thought coming in that Crompton's past and WKU's present would lead to a ton of rushing plays. Instead, Kiffin dialed up 43 runs but 33 pass calls in his UT debut. Along with all the points and yards, the Vols racked up 34 first downs and went 7 of 9 on 3rd down.
This was a gameplan that kept its foot on the gas and kept the opposition off balance: the Vols ran some on second and long and passed some on third and short, and I don't know about you, but I had a terrible time trying to figure out what was coming next.
And that's a very good thing.
Chow, on the other hand, has a more particular style. Especially when not blessed with USC-level playmakers at the skill positions, as he was in Nashville and is now at UCLA, Chow loves employing the tight end in the passing game. With the Titans, receptions were spread around while backs saw their yards per carry increase significantly. And under Chow Vince Young was at his best while he was there, which comes as no surprise given his long pedigree of QB development, which UCLA fans hope will soon include Kevin Prince.
Against San Diego State, Chow and the Bruins were balanced as well: 38 rushes, 31 passes. Along the way, the Bruins won time of possession by almost 12 minutes and picked up 359 yards. Most of the pieces of UCLA's offense will be different than the ones the Vols saw last year in Los Angeles, with a new quarterback, new backfield and a mostly new offensive line, so it's hard to pull a lot of relevant information from last year's game on this side of the ball. But don't expect the quarterback to throw four interceptions in the first half.
With both teams still feeling themselves out and both offenses relying on several unproven players coming into the season (and both teams wielding defenses that can make life difficult), the abilities of Chow and Kiffin to push the right buttons at the right time could end up making the difference between winning and losing. Kiffin, of course, will never admit that he has something to prove against Chow...even though their numbers were very similar at USC, Chow did it first and got two rings out of it. But if the Vols come up with the better offensive performance on Saturday, don't think Kiffin won't enjoy the icing on his victory cake.
Will Chow and the Bruins work their way to an upset victory that becomes another page in Chow's legacy? Or will Kiffin and the Vols prove that last week was no fluke, and win the day as the student beats the master?
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38 comments
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Comments
Correct me if I'm wrong...
…but didn’t Pete Carroll scrap most of Chow’s BYU playbook after the first season at USC?
"Florida didnt win their first SEC title until 1991 and now they think they invented football."
-Ron Zook
by rustytanton on Sep 9, 2009 7:15 AM EDT reply actions 0 recs
Some insight on that
from Sports Illustrated…regardless of personal differences between all of the players in this story, I think they all have tremendous respect for each other.
Will - Rocky Top Talk
by Will on Sep 9, 2009 7:52 AM EDT up reply actions 0 recs
… Chow loves employing the tight end in the passing game.
Oh, boy, don’t we know it.
I want the TE pass shut down on Saturday.
by Hooper on Sep 9, 2009 8:32 AM EDT reply actions 0 recs
As someone who may have seen a UCLA game or two......
You may not have to shut it down, it didn’t really exist for us last week. After watching dump passes to the TEs and RBs every game last year, 14 of 20 completions went to the wide outs last week. Of course SDSU didn’t quite provide the type of pressure on the QB I’d expect this week.
by redwhiteandbruin on Sep 9, 2009 9:04 PM EDT up reply actions 0 recs
Makes sense.
My biggest point is that the TE pass is what absolutely killed Tennessee last year vs. UCLA. We mapped out the entire game, and that was quite literally the only tool in Craft’s bag in the second half. That 5-10 TE seam route worked over and over and over again, and our defense never adjusted to it. Chavis kept the linebackers back in safety territory in a glorious prevent defense, and UCLA took what was given.
Here’s the second half PbP.
And my commentary: part 1 and part 2.
Full credit to Chow for that. He had an overwhelmed QB who had just been shredded in the first half by the secondary, so he gave the kid the plays necessary for success and stuck with it. It was exactly the right thing to do, and UT never caught on.
So for that, I want the TE out of business on Saturday. (Not out of the game – no goonery – just out of business.)
by Hooper on Sep 9, 2009 10:12 PM EDT up reply actions 0 recs
Passes to the TE killed us for the entire reign of Chavis.
I’m no Chavis hater, but the ‘Mustang’ package allowed opposing offenses to absolutely destroy us with passes underneath to TEs.
by danmarcel on Sep 9, 2009 10:50 PM EDT up reply actions 0 recs
I'm not a Chavis hater either.
He will be a significant upgrade at LSU compared to what they had last year, and he did some outstanding work at UT. But wow, did that bedazzle me on replay.
by Hooper on Sep 9, 2009 11:05 PM EDT up reply actions 0 recs
One wonders too
if they just didn’t show it because they were playing SDSU and saving it for us, though as Hooper said we’re quite familiar with it
Will - Rocky Top Talk
by Will on Sep 9, 2009 10:31 PM EDT up reply actions 0 recs
Possibly
But Chow has a line that is improved and a lot of skill (albeit untested) and height at wide receiver. It was a bit strange though, because we may have one of the best TE groups in the country.
by redwhiteandbruin on Sep 9, 2009 11:02 PM EDT up reply actions 0 recs
Great post, Will...
… although I find MONTE Kiffin vs. Norm Chow to be the more intriguing match-up on Saturday.
Lou Brock loves Lamp.
by birdjam on Sep 9, 2009 8:46 AM EDT reply actions 0 recs
I think
I’m more drawn to this matchup in part because I watched Chow for two years as a Titans fan, and while the team improved while he was there I never really understood what all the fuss was about with Chow’s offense. Losing to UCLA last year didn’t really allow me to continue to make that argument.
Will - Rocky Top Talk
by Will on Sep 9, 2009 9:00 AM EDT up reply actions 0 recs
All of that may be the case, but...
… ultimately how well Chow does on Saturday will have a lot more to do with Monte than with Lane, in my opinion.
Lou Brock loves Lamp.
by birdjam on Sep 9, 2009 9:25 AM EDT up reply actions 1 recs
No doubt
Those two guys did meet once in the NFL (box score for reference)
Will - Rocky Top Talk
by Will on Sep 9, 2009 9:30 AM EDT up reply actions 0 recs
Lane vs. Chow
What’s the bad blood between the two? According to Bruce Feldman, “saying they had a strained relationship would be an understatement.”
by golfballs03 on Sep 9, 2009 10:17 AM EDT reply actions 0 recs
Aye, As a Titans fan who saw the Chow experiment
I was unimpressed with his ability to call plays on game day. The West Coast-ish style of passing did not fit the power running personnel on the Titans roster. Especially not with VInce Young dissecting the defense and making decisions on the fly. I am sure Chow just pops in a DVD of VInce Young lowlights when asked what went wrong with his foray into the NFL.
That said, he made UCLA’s QB look like freaking Joe Montana in the 2nd half last year. Oh man, was my blood boiling. Watching passes completed with a surgeon’s precision against a defense helmed by my beloved Chavis. It seemed surreal.
So GO VOLS, let’s give UCLA a proper Neyland welcome on Saturday. I’ll be at my first home game in two years following a one-man home game boycott.
Ball, oskie, cover, block, cut and slice, pursue and gang tackle... for this is the WINNING EDGE.
by pound the rock on Sep 9, 2009 10:52 AM EDT reply actions 0 recs
Judging by attendance last year,
you weren’t the only one on boycott.
by Hooper on Sep 9, 2009 10:53 AM EDT up reply actions 0 recs
Man I wish I could be there !!
It is is going to be a “heck” of a game ! They are going to have to play like “heck”
Phil,GO VOLS !!!
by bulldurham on Sep 9, 2009 11:18 AM EDT reply actions 0 recs
as some one who follows the titans obsessively
you really can’t judge Norm Chow by his stint in Nashville. his offense was a nightmarish match for Vince Young’s abilities in his rookie and 2nd seasons. the WCO requires a qb to make very quick decisions and throw accurately into small windows. at risk of spreading the syphilis that is the inane VY debate that we get at Music City Miracles, i will say that those are unquestionably Vince’s primary weaknesses to this day.
you also have to keep in mind that the titans had one of the least talented set of skill players in the nfl those seasons. the titans had respectable records including a playoff game (in which the Chow/VY duo mustered 6 points and 3 second half 1st downs), but it was much more a case of the defense dragging the offense kicking and screaming to wins.
i never observed any of the supposed brilliance that he is credited with at BYU while watching the Titans, but I would say that his style combined with the Titans’ personnel was doomed to fail from the beginning.
The Dual Threat, Official Enforcer/Stat Geek of MCM.
by hal41605 on Sep 9, 2009 3:29 PM EDT reply actions 0 recs
You're probably right
That playoff game, I really felt like we were seeing the Titans’ ceiling in that offense with VY. I just remember being very excited when he was hired, and very happy to make that run for the playoffs in ’06 and get there in ’07…but it never fully clicked.
Will - Rocky Top Talk
by Will on Sep 9, 2009 3:37 PM EDT up reply actions 0 recs
Ridiculous
YOU’RE SAYING UCLA HAS INFERIOR SKILL POSITION TALENT…WE HAVE BURNERS, POSITION RECIEVERS AND ALL CONFERENCE RETURNMEN…OUR OFFENSE HAS A LOT OF GUYS THAT SAID NO TO SUC AND CAME TO BE BRUINS TO WIN A ROSE BOWL IN THE NEAR FUTURE AND IN A COUPLE OF YEARS ON THE CUSP OF A NATIONAL TITLE.
by akvc8 on Sep 9, 2009 3:40 PM EDT reply actions 0 recs
How do you like your Kool-aid served, sir?
Shaken? stirred? On the rocks? With bitters?
RIP Steve McNair (1973 - 2009) Retire #9!
Member of the Committee to Keep Keith Bulluck.
Eric Berry for Heisman!!
by Pride of the Southland on Sep 9, 2009 3:52 PM EDT up reply actions 0 recs
This is even better for me.
The Washington Capitals use “Unleash the Fury” as their slogan; since I pretty much despise them, this is going to crack me up for week.
Eric Berry for sending the guy who wins the Heisman spinning 720 degrees in the air at the podium - or for intercepting it and returning it to where it rightfully belongs
by Graysnail on Sep 9, 2009 8:31 PM EDT up reply actions 0 recs
cont'd
Kiffin couldn’t even make Chow’s coffee right at USC, Carroll took Chow off because he considered him a threat took his playbook and infused talented athletes there…kiffin and sarkisian were both disposable
by akvc8 on Sep 9, 2009 3:42 PM EDT reply actions 0 recs
Ok
I’m calling it.
This guy is nothing but a troll. Just signed up for SB Nation to say ignorant things like that.
Pay him no mind and maybe he’ll head over to GVX with the rest of the idiots.
Tennessee WILL beat Georgia on the way to 9+ wins in '09!!!
Eric Berry For Heisman!!!
by VolBrian on Sep 9, 2009 4:06 PM EDT up reply actions 0 recs
That's so cute.

Eric Berry for sending the guy who wins the Heisman spinning 720 degrees in the air at the podium - or for intercepting it and returning it to where it rightfully belongs
by Graysnail on Sep 9, 2009 8:34 PM EDT up reply actions 1 recs
How
Do you link to a specific comment?
I got punk'd by UT's Athletic Department.
by bobo_the_vol on Sep 10, 2009 9:48 AM EDT reply actions 0 recs
the comment-specific link is in the time stamp
Look between the commenter’s name and the “reply” button, and you’ll find that the date/time is hyperlinked. Use that.
by Hooper on Sep 10, 2009 10:40 AM EDT up reply actions 0 recs
ahh
I’ve been wondering about that, and know I know. And knowing………..
Tennessee WILL beat Georgia on the way to 9+ wins in '09!!!
Eric Berry For Heisman!!!
by VolBrian on Sep 10, 2009 10:46 AM EDT up reply actions 0 recs
couldn't resist
fixing that first know to now, but I’ll quit now
Tennessee WILL beat Georgia on the way to 9+ wins in '09!!!
Eric Berry For Heisman!!!
by VolBrian on Sep 10, 2009 10:47 AM EDT up reply actions 0 recs
I still need to link to the video sometime.
And thanks for the info.
I got punk'd by UT's Athletic Department.
by bobo_the_vol on Sep 10, 2009 10:46 AM EDT up reply actions 0 recs
Norm Chow's Rise to Prominence
For those who are unfamiliar with Norm Chow’s rise to prominence at BYU for 17 seasons, just a quick highlight or two . . .
Came to BYU in ’82. Was OC while the team went undefeated for two seasons in a row, ending in ’84 with a National Championship.
Helped Ty Detmer earn the Heisman in ’90.
So, he did pretty good, and was pretty good for all 17 years. BYU’s success under Chow was one of the big reasons why the West Coast Offense or Passing Offense really started to take hold in College Football.
He is a great coach, and a loss to Tennessee on Saturday can’t take that away from him. I only wish he was willing to come back to BYU, but of course, BYU isn’t willing to pay him what he is worth, so I’ll just have to be a fan from a distance.
Good luck Vols and Bruins!
by risingnshouting on Sep 12, 2009 1:57 AM EDT reply actions 0 recs

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