FanShot

The 'Mike Hamilton-ing' of Michigan Football

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Tennessee'sMichigan's biggest problem is not knowing who its customers are, what they're like and what they want.

Brandon often says, "We all think of every home Michigan football game like a miniature Super Bowl."

I don't know any Michigan fans who think that. Quite the opposite, they think Michigan football games are the antidote for the artificial excess of the Super Bowl -- as do most college football fans.