Putting $10k where your mouth is. Despite the assertion that Eric Berry's Heisman campaign "will blanket the nation to give him as much publicity as possible," UT's spent only $10k on a giant inflatable jersey and ten electronic billboards, including one in South Florida, one in Atlanta, and several throughout Tennessee. The campaign is also reportedly to include viral videos, which suggests that they can be passed around like a contagion, but if that's the case, I've yet to be infected. Anyone know what the story on the viral videos is? The videos on the berry4heisman.com website are great, but they're not only not embeddable, they're stuck in constant buffering mode, which means that only the biggest fans will actually see them. RTT and the Tennessee fan community on the web may have to take this upon ourselves from a new media perspective, folks. Who's in?
[Note by Joel, 07/30/09 9:41 AM EDT ] Good news. I'm told by Tiffany Carpenter that they'll start releasing the videos in late August through the Big Orange Email Newsletter. Sign up here.
- Just try to take away the grass at Florida. The Vol Historian worries that news about Tennessee studying AstroTurf means natural grass at Shields-Watkins field is endangered.
Talking Points: Eric Berry's Heisman campaign lacking in new media?
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