This is how you make a viral video:
(Courtesy of mariettavol77.)
(HT: Gate 21)
Awesome music? Check. Quality video? Check. Thematic story? Check. Timing and sequencing? Oh, my yes. Check, check, a thousand times check.
To the UTAD: like Joel, I have nothing but love for you. It's the curse of greatness; the list of things you do well is so long, it just makes your mistakes seem that much bigger by comparison. Give mariettavol77 or PearlTN access to Eric Berry footage and let them do what they do so well.