Danny White launches ‘My All’ fundraising campaign

Tennessee athletics director Danny White has officially launched his first big fundraising campaign in Knoxville. The ‘My All’ campaign is aimed towards enhancing the student-athlete experience across all 20 sports, with specific renovations coming for Neyland Stadium, the Anderson Training Center and Lindsey Nelson Stadium.

The project aims to raise 500 million, and White says 200 million of that goal has already been pledged by prominent donors.

The campaign aims to impact each of Tennessee’s 20 varsity athletic programs by providing championship resources to support student-athletes’ academic and competitive pursuits.

Specific facility enhancements are currently targeted for Neyland Stadium and Anderson Training Center, though campaign funds will ultimately allow for strategic investments impacting every athletic program on campus in accordance with the department’s comprehensive facilities master plan, which was concluded in the Fall of 2020.

“Everyone who loves the University of Tennessee and this athletics program wants Tennessee to be the best,” White said. “That aligns perfectly with my vision—it’s why I’m here. Together, we’re going to set a new bar for relentlessly pursuing that goal. But we need everyone to be all in. We have to be aggressive, and we have to be bold.

”Tennessee Athletics has a unique history of innovation and progressive ‘firsts.’ We need to get back to that—back to setting the standard and leading the way.”

Plans for Neyland are done, and they include a new jumbotron in the north endzone. Under the jumbotron would be a landing type area, along with premium seating.

Below is a sketch released by the University on Wednesday.

The Neyland project clearly would knock down the overall number of seats, but would create luxury options for fans, which is the goal most stadiums have been heading towards in recent years.

White is shooting for 2022 to have the Neyland renovations complete. He also mentioned the renovations at Lindsey Nelson Stadium — a key component to keeping baseball coach Tony Vitello around. Those renovations are still in the planning phase for now, with plenty of input on the project coming from Vitello himself. Of course, White will have to lock up Vitello after the season and keep him away from Texas A&M, and he says talks are ongoing there.

So there you go, White’s first big fundraising campaign is underway, and it will lead to several needed renovations on campus. This is why White was hired and what he specializes in, and he’s got a chance to make an early mark on campus early in his Tennessee career.